Social media gives a business the perfect opportunity
to connect with the right audience and build a successful brand identity. But,
with several emerging social media platforms it is difficult to select the
suitable ones.
Discussed below are 4 Cs of social media
branding, which every Social media manager and the brand should take care of:
1. Concentrating on visual Branding:
Visuals should be considered as the
basic and crucial ingredients of a social media communication. Every brand
should keep in mind that there should be a consistency in the visuals used in
the postings done on the social media page. This helps in creating a subtle and
clear brand image in the minds of customers and removes ambiguity.
2. Choosing the right Medium:
It should be noted that not every
social media platform is viable and suitable for your brand. With hundreds of
social media apps popping up every year, it gets difficult to know which one is
apt for your brand. Every social app needs to be analyzed based on its target
audience and its reach. This will help you in figuring out the best for
yourself.
3. Consistency with Content:
Creating
guidelines before flooding your social media post with loads of content is a
prerequisite. The social media marketer should decide on the topics which the
brand wants to cover through its blog posts, videos, Facebook Posts or Tweets.
This can be given a head start with curating the content from different sources
and then categorizing and segregating it according to the latest trends and
strategies.
4. Continuous Posting:
A clueless pause or irregular posting
will result into lost attention and falling social media branding efforts. Make
sure if you are posting on Facebook, you are following a pre-decided schedule
regarding your Facebook posts and maintaining consistency and regularity on the
content delivered. If you are posting or tweeting once or twice in a month,
chances are you will be easily forgotten.
Bear in mind these crucial Cs of Social Media
Branding and continue being on the winning edge.