Social
Media Marketing is a way for businesses to interact with their target
markets over the internet via various social media platforms
such as Facebook, Pinterest, Twitter and Instagram etc. The range and influence
of digital media has grown by the day and Social
Media Marketing services dominate a major part of it. With the
explosion of newer media platforms, creating a result-oriented strategy to keep
customers engaged is a whole new challenge for Social Media Marketing.
The
challenge yet remains to do Social Media Marketing right. Hence we have tried
to put down some of the basic do’s and don’ts of effective SMM for branding
purposes.
Social
Media do’s:
1. Keep it short as it is
proven that shorter posts get more engagement.
2. Make beneficial
relationships with other businesses and brand promotion agencies
as SMM is not solely for getting to your customers and helping you sell your
product but also a place
where communities of like-minded entities connect.
3. Stick to your brand
philosophy guiding your SMM Strategy as it will stop you from over-promising
and help sustain your brand identity.
4. Be aware of all the
changes happening around you on the web, not just in Social Media Marketing,
but any kind of marketing on line.
5. Be innovative and
experiment with your strategy to find new and interesting ways to present the
same information to your networks.
Social Media don’ts
1. Don’t copy the
competition as copying a competitor makes it look like you don’t bring anything
new or different to the market and does nothing to make you stand out.
2. Don’t expect immediate
results as Social Media Marketing takes time and continual application. Strive
to be consistent in your communication: and constant in your output.
3. Don’t spam your audience
by posting unnecessary or same information again and again. If you are
constantly bombarding your followers several times a day, they are very likely
to hit the ‘unfollow’ button, very soon.
4. Don’t just advertise on
your brand’s social media feed as the trend shows that people tend to try out
brands which have a diverse, informative, and responsive social media feed.
5. Don’t try to please
everyone as effectively managed businesses employ a diverse group of
individuals. While that is great for innovation and ideation, it’s not always
conducive to collective agree on the same thing. Identify the main stakeholders
in the branding process and ensure they have final decision ability.
SMM as a medium is huge and there are endless
possibilities for what works and what does not work but what remains intact are
the basic do’s and don’ts. Following which any organization must represent
themselves well on social media and create their own individual identity.
